David Fish

David Fish coaches football and baseball on the youth fields of Laguna Niguel while running a marketing consultancy on the side. The two halves inform each other: what he preaches about clear communication at work is the same thing he preaches on the sideline. Meet people where they are, then help them move.

The Short Version

David grew up in Michigan in a house where sports came first and family came first, often in the same breath. His father taught him that showing up mattered more than talent, and that lesson has outlasted every playbook he's run since. It shows up now in how he coaches his own kids and other people's kids, in football and baseball, season after season, without much fanfare.

He is a father of six, which means he has spent more hours than he can count on bleachers, sidelines, and courts. He also organizes tennis locally and stays involved through his church, the kind of steady, unglamorous commitment that doesn't make headlines but holds a community together.

Professionally, David works as a marketing specialist and entrepreneur, consulting for wellness companies and building businesses around that same instinct for clarity. He has said he likes seeing wellness companies pay closer attention to how people actually live rather than what a chart says they should do — and that it matches exactly how he coaches kids. You meet them where they are.

He runs his days on a short list: two or three things decided the night before, everything else waiting its turn. If an idea can survive a blunt conversation with one of his kids or a coach he works with, he figures it's worth building.